New York will be seeing a lot more of Carine Roitfeld in the coming months. She’ll be front row at New York fashion week for the spring shows, and buzzing about an iconic New York department store. The former Paris Vogue editor has teamed up with Barneys New York to serve as guest editor and stylist for the luxury retailer’s fall ad campaign, catalogue and mailers. She’ll also have a hand in styling Barney’s windows, to be revealed in September.
“It’s a new kind of project for me,” Roitfeld told WWD. “It’s good to have a new life, because now I can do projects that I never dreamed of before.”
She continued, “For me…to be able to participate in this project with [Barney's], and be visible during the next fashion week in New York, is my dream come true…to a French girl, it’s a big, big dream.”
Roitfeld’s project with Barney’s has many components. In addition to styling and editing Barney’s fall campaign–to be shot by Mario Sorrenti–and editing the fall catalogue, she’ll function as muse for the store. “[Roitfeld] is the ideal muse as well as editor,” Barney’s creative director Dennis Freedman told the paper. “She has a unique and extraordinary personal style. She appeals to all ages. She is independent and strong, and yet she is completely feminine. She is a woman of the world, which we like to think our customer is, as well.” Sorrenti will also make a short film for Barney’s featuring Roitfeld “allowing the retailer’s customers a more personal view of her, from her views on fashion and style to her world at large.”
“Where will Carine Roitfeld go next?” was the question on everyone’s mind after Roitfeld left her post at Paris Vogue (to be replaced, of course, by “Who will replace Galliano at Dior?”). We heard rumors that she’d go to YSL with Hedi Slimane who would replace Stefano Pilato, that she’d launch Harper’s Bazaar in France, and then that she’d go to Dior with Riccardo Tisci. She heard them, too.
“One day I am going to Dior with Riccardo Tisci, the next day I am going to Saint Laurent with Hedi Slimane,” Roitfeld told WWD. “I don’t think it’s very nice for the designer at Saint Laurent, and it’s just rumors. What I know is that I now have my freedom and I will keep my freedom forever. I am very excited to have this freedom and to have projects like the one at Barneys.”
As for returning to glossies? “I am sure that one day I will, even if it’s not my own magazine, do special stories for magazines and maybe something on the Internet,” she said. “I have projects and opportunities coming on.”
We can’t wait to see what’s in store.