Yesterday Lancôme officially announced that Emma Watson would be their newest ambassadress. Paparazzi shots of her campaign as it was being shot by Mario Testino in Paris surfaced last night. From the looks of the shoot, Lancôme is bringing out Watson’s tougher side, giving her strong red lips and dark smokey eyes, slicking down her short pixie hair, and putting a cropped leather biker over her soft blush dress.

Thoughts?

**Photos via Just Jared.