Elizabeth Taylor's White Diamonds is Still the Best-Selling Celebrity Fragrance in the World

From Jennifer Aniston to the Biebs, it's quite rare these days to find a celebrity who doesn't have his or her own fragrance. That's because a signature perfume can bring in millions of dollars each year. And they have Elizabeth Taylor to thank for it. The actress, who died today at the age of 79, launched her scent White Diamonds in 1991. While she certainly wasn't the first celebrity to come out with a scent, she was the first to do it well. And it's still the best-selling celebrity fragrance in the world, bringing in $76.9 million globally in 2010. (That's according to the Chicago-headquartered Euromonitor International, a market research firm that tracks this sort of thing.) Now, that number includes the flanker fragrances under the Elizabeth Taylor name, including Black Pearl and Passion. But White Diamonds alone brought in $61.3 million in 2010, which is still pretty unbelievable.
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From Jennifer Aniston to the Biebs, it's quite rare these days to find a celebrity who doesn't have his or her own fragrance. That's because a signature perfume can bring in millions of dollars each year. And they have Elizabeth Taylor to thank for it. The actress, who died today at the age of 79, launched her scent White Diamonds in 1991. While she certainly wasn't the first celebrity to come out with a scent, she was the first to do it well. And it's still the best-selling celebrity fragrance in the world, bringing in $76.9 million globally in 2010. (That's according to the Chicago-headquartered Euromonitor International, a market research firm that tracks this sort of thing.) Now, that number includes the flanker fragrances under the Elizabeth Taylor name, including Black Pearl and Passion. But White Diamonds alone brought in $61.3 million in 2010, which is still pretty unbelievable.
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From Jennifer Aniston to the Biebs, it's quite rare these days to find a celebrity who doesn't have his or her own fragrance. That's because a signature perfume can bring in millions of dollars each year.

And they have Elizabeth Taylor to thank for it. The actress, who died today at the age of 79, launched her scent White Diamonds in 1991. While she certainly wasn't the first celebrity to come out with a scent, she was the first to do it well. And it's still the best-selling celebrity fragrance in the world, bringing in $76.9 million globally in 2010. (That's according to the Chicago-headquartered Euromonitor International, a market research firm that tracks this sort of thing.) Now, that number includes the flanker fragrances under the Elizabeth Taylor name, including Black Pearl and Passion. But White Diamonds alone brought in $61.3 million in 2010, which is still pretty unbelievable.

Why does it still sell so well? Easy: It smells good, and it's been around for so long that people think of the fragrance first, and the celebrity second. Plus, this commercial that's played every holiday season is awesome: