Finally, a Bra to Prevent Cleavage Wrinkles! (Yeah, That's Right)

File this one under: “Things I Didn’t Realize I Should Be Worried About and Now Can’t Stop Thinking About.” Have you considered your risk of getting décolletage wrinkles? No? Well, a Netherlands-based company thinks you should do something about this issue. Apparently if you sleep on your side, you run the risk of getting vertical wrinkle marks in your cleavage. “Neck and dec” creams are nothing new; the New York Times ran a great feature on them back in August. Time and sun damage do affect the skin on your neck and neckline, but we hadn’t heard of mechanical help for this issue...until now.
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File this one under: “Things I Didn’t Realize I Should Be Worried About and Now Can’t Stop Thinking About.” Have you considered your risk of getting décolletage wrinkles? No? Well, a Netherlands-based company thinks you should do something about this issue. Apparently if you sleep on your side, you run the risk of getting vertical wrinkle marks in your cleavage. “Neck and dec” creams are nothing new; the New York Times ran a great feature on them back in August. Time and sun damage do affect the skin on your neck and neckline, but we hadn’t heard of mechanical help for this issue...until now.
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File this one under: “Things I Didn’t Realize I Should Be Worried About and Now Can’t Stop Thinking About.” Have you considered your risk of getting décolletage wrinkles? No? Well, a Netherlands-based company thinks you should do something about this issue. Apparently if you sleep on your side, you run the risk of getting vertical wrinkle marks in your cleavage.

“Neck and dec” creams are nothing new; the

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La Decollette is a bra-like contraption that snaps in back like a standard bra, but covers your cleavage while leaving your girls flapping in the breeze. It’s meant to be worn at night, and the stripper-ish quality of the garment is offset somewhat by two sweet bows adorning the top.

This garment has been around for a few years, but they just upped the ante by offering a special serum to go along with it, La Creme de la Decollette. The website is a little vague about the ingredients, but notes that it contains peptides and shea butter; it was developed by the medical director of a hospital in the Netherlands (which we feel the need to point out--does NOT mean she’s a physician.) You can get the combo bra + creme for about £70, or $100.

We scoffed recently when we heard that Tyra was touting the importance of breast moisturization. We now stand corrected. (Sorry, Ben!)