One of the main things that separates Gilt Groupe from its competitors is its awesome editorial content. From the blogs to the runway reviews, more and more fashion obsessives are going to Gilt not only to shop, but to be entertained. The flash sales site is taking that idea one step further with Gilt TV, which launches today. The video series, produced in-house, features reports explaining how to wear the trends through the site’s current sales. What’s more, there’s a “shop the video” feature, which we’ve seen from companies like Michael Kors. It’s brilliant marketing–you can literally click on the video and buy what you like. Watch today’s inaugural episode here, featuring Marni, Doo.Ri, and more.