A tipster at La Moda Dubai pointed out that Gisele Bündchen's spring campaign for H&M looks just a little different in Dubai. The site ran the campaign and then one of their Facebook followers pointed out that the ads were different from the US campaign. "Perhaps some changes were made to better align the campaign with the sensibilities of the GCC market," the site mused (GCC is the Gulf Cooperation Council countries which are: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE). This is undoubtedly not the first time this has happened--it makes sense that global campaigns are altered to fit each market. It's just that the changes made to this particular H&M campaign for the GCC market are glaringly obvious.
Check out a few side by side comparison's of Gisele's spring campaign for H&M for the Western market and for the Middle East.