Happy 10th Birthday, Marc by Marc Jacobs!

I glossed over this subject in my review of the Marc by Marc Jacobs Fall 2011 show, so let me reiterate. Ten years ago, this label--which we all know so well and love so much--changed fashion and retail forever. Sure, designers had done diffusion and bridge lines before (see Halston, Calvin, Ralph, and Donna), but those were mostly slick, grown-up brands. Marc Jacobs is nothing if not cool. He and business partner Robert Duffy made it okay for arty, hip designers to make money, too.
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I glossed over this subject in my review of the Marc by Marc Jacobs Fall 2011 show, so let me reiterate. Ten years ago, this label--which we all know so well and love so much--changed fashion and retail forever. Sure, designers had done diffusion and bridge lines before (see Halston, Calvin, Ralph, and Donna), but those were mostly slick, grown-up brands. Marc Jacobs is nothing if not cool. He and business partner Robert Duffy made it okay for arty, hip designers to make money, too.
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I glossed over this subject in my review of the Marc by Marc Jacobs Fall 2011 show, so let me reiterate. Ten years ago, this label--which we all know so well and love so much--changed fashion and retail forever. Sure, designers had done diffusion and bridge lines before (see Halston, Calvin, Ralph, and Donna), but those were mostly slick, grown-up brands. Marc Jacobs is nothing if not cool. He and business partner Robert Duffy made it okay for arty, hip designers to make money, too.

Without Marc by Marc Jacobs we might not be able to afford Rag & Bone, Alexander Wang, or Phillip Lim. (While these labels aren't cheap, they are definitely more attainable than stuff in the Designer with a Capital D category, and were undoubtedly inspired by MMJ's success.)

And without Marc by Marc Jacobs, labels like Proenza Schouler and Derek Lam might not even be entertaining the idea of launching a contemporary collection.

In honor of the brand's game-changing decade, Marc by Marc has launched an anniversary collection, featuring that oh-so-famous military jacket, military vest, military pants, military skirt, printed t-shirts, and the lacquer fruit belts, pins, and necklaces with which we were all so obsessed. (I still have my pear pin, which I wore almost every day to my internship in the summer of 2001. Ah. Memories.) There are also a collection of dresses and silk scarves featuring seven of the label's most popular prints. Prices start at $68 and everything is under $300. You can find it at Bloomingdale's across the country, starting today. And customers who shop the collection from March 10 to March 20 at Bloomies will receive a gift with any $100 purchase.

See looks from the collection and a calendar of Marc by Marc Jacobs Bloomingdale's events below.

Thursday, March 10th from 5-8PM 59th Street Kick Off Party Beverly Center Santa Monica North Michigan

Friday, March 11th from 5-8PM Century City

Saturday, March 12th from 2-5PM SoHo Aventura Short Hills San Francisco Chevy Chase