So Gaga is nothing if not an attention whore. We always wonder when her stunts will start to appear stale and she’ll run out of ideas for how to titillate. What do you think of her latest?

Lady Gaga took to her twitter account last night to post the picture (at left) to promote her Born This Way album, which drops on May 23.

In it she’s sporting prosthetic cheeks and those horn-like protrusions above her brows that first made an appearance at the Grammys. In a spread in the Spring 2011 i-D, shot by Mariano Vivanco, she’s got the same look going, but looks a little more filled out. (Check out the whole spread at Fashion Gone Rogue.)

Whatever you think of her constant changeling tendencies, she’s still conversation-worthy. She’ll undoubtedly be scolded for promoting anorexia. Some Daily Mail commenters noted that she’s always covering up her real face in some way because she’s not “beautiful.” Can you go deeper and say she’s challenging conventional notions of beauty? Is she just a freak? Or is she just becoming irrelevant in her over-saturation?

All I know is—we’re still talking about her.