A cooler just landed on our desks. Exciting right? What could be inside? Maybe some beers or cool beverages to enjoy after work on this lovely warm New York evening? Nope. There was underwear in the cooler. Light blue (meant to be ice blue, get it?) Jockey underwear.
Jockey is promoting a new line of underwear called Jockey “staycool” and it uses fancy technology to keep your lady parts from overheating. According to the release, “The Outlast® temperature regulating technology behind Jockey® staycool underwear helps your skin feel up to 3° cooler.” You know it’s legit because the material was initially developed for NASA to “help balance temperature fluctuations in space.”
So far the line only comes in bikini and brief styles. No icy cool thongs for you!
Jockey is the first company to market underwear treated with this stay-cool technology. It’s definitely less off-putting than fart patches or period panties, but still a little strange. Do you want your bits to be spaceman cool?