Reese Witherspoon Launches Three New Avon Fragrances

Reese Witherspoon--who is reportedly marrying beau Jim Toth this weekend in a Monique Lhuillier gown--has been busy lately shooting Water For Elephants and her May US Vogue cover. She can now add a new fragrance launch to her hectic schedule. Actually, it’s three fragrances.
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Reese Witherspoon--who is reportedly marrying beau Jim Toth this weekend in a Monique Lhuillier gown--has been busy lately shooting Water For Elephants and her May US Vogue cover. She can now add a new fragrance launch to her hectic schedule. Actually, it’s three fragrances.
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Reese Witherspoon--who is reportedly marrying beau Jim Toth this weekend in a Monique Lhuillier gown--has been busy lately shooting Water For Elephants and her May US Vogue cover. She can now add a new fragrance launch to her hectic schedule. Actually, it’s three fragrances.

Reese has been a long time global ambassador for Avon, focusing on breast cancer awareness and domestic violence. A few years ago she released her first fragrance, In Bloom, for the brand. Her latest is a trio of scents called Expressions: Love to the Fullest, Laugh Often, and Live Without Regrets. They launch in April, May, and August respectively.

(As an aside, I’m noticing a trend of brands releasing trios. Playboy introduced three women’s fragrances a few months ago--their first foray into perfume for “ladies”-- called Play It Lovely, Play It Sexy, and Play It Spicy. But let’s not sully Reese further by discussing Playboy.)

So what do the Expressions fragrances smell like? Laugh is a citrus floral with tea notes; love is a floral oriental; and Live is a floral fruity. They were developed by three different perfumers and Reese had input into everything, from the notes to the bottle design.

A group of beauty writers got to speak to Reese about her collaboration with Avon, which is celebrating its 125th anniversary this year. Reese is the consummate lady and stayed quite on-message about Avon and her work for the brand, but shared a few personal things:

-She wears fragrance everyday and likes to spray it on her arms and hair. Before you gasp in dismay, I consulted the Beauty Brains: while lots of alcohol is bad for your hair, the amount found in a few spritzes of perfume is negligible--so Reese isn’t doing any damage to her gorgeous coif.

-She started loving perfume when she was a girl; her grandmother would give her the last bit of her perfume bottles to play with. (When was the last time you emptied a bottle of perfume?)

-She started talking to her son and daughter about the women’s issues for which she works, and hopes to take them on trips abroad to meet the people affected by domestic violence.

In Avon’s press release about Reese it states: “One day, she feels joyful and playful. The next, optimistic and modern. And sometimes, she exudes a sensual and sexy attitude. The Avon woman isn’t defined by one mood—her emotions change from day to day. . . and now her fragrance can, too.” My question for Reese was: what happens when she’s in a grumpy mood? What does she do for a mood booster? Her answer: she takes a walk outside, plays with her kids, or calls a girlfriend. (At the time I interviewed her, Surplus wasn’t available yet. Perhaps her answer would have been different had she known about this unique scent.)

Reese is truly a lady, which is fairly rare in the world of celebrity now. If a spritz of one of her fragrances will bestow a bit of her calm maturity on me, I’m willing to give it a try.