We all (well, I guess I should just speak for myself here) get annoyed by celebrity fragrances. It’s estimated that there are 100-200 on the market at any given time, most of which don’t smell that great. While there are some that do and have stood the test of time, like Liz Taylor’s White Diamonds, many are flashes in the pan meant to capitalize on a celeb’s of-the-moment fame/notoriety. (Dare I mention a buxom brunette whose name rhymes with “Mardashian”?)
Last year when Jennifer Aniston announced she was releasing a fragrance, I had to roll my eyes. It’s hard to articulate exactly what annoys me so much about her. She seems like a decent person, and has had to deal with the dissection of her personal life, a horrid divorce, a string of mediocre films, and a decade of living up to “The Rachel.” But still, I was ready to write off her fragrance as another celebrity ego project.
The fragrance, under the name Lolavie, debuted in the UK in July 2010. It underwent a name change--it’s now called “Jennifer Aniston”--and launched on Sephora.com this February. It is just hitting Sephora’s brick-and-mortar stores, where it will be exclusively sold until June. It goes live everywhere after that. I had the chance to take a whiff at a recent Sephora event and am here to offer my apologies to Ms. Aniston.
I have to say: it smells really good. It’s been described as beachy, and it definitely is, in the best way. It’s soft, warm, with a bit of musky jasmine. Jennifer wanted to evoke memories of her childhood in Southern California. It really is like summer in a bottle.
And speaking of the bottle, it’s quite chic and understated. Designed by David Lipman, the shape is supposed to be a mixture of Frank Gehry architecture and a cresting wave. Whatever. It’s lovely.
So I’m here to personally recommend that you go try a spritz of Jen’s new fragrance. It could make us forget all about “The Rachel.”