SKINTIMATE® Announces the Search for Tomorrows Top Fashion Designer with the Second Skintimate®Studios Contest: Smooth Moves both On and Off the Runway
Dream of seeing your designs debuted on the runway? Skintimate®, the #1 women’s shave prep brand, announces today the search for the next generation of female fashion designers with the launch of the second Skintimate Studios program online at www.skintimatestudios.com. Skintimate Studios will give women, 18 years of age and older, a once in a lifetime opportunity to go behind the scenes with New York based designer Mara Hoffman and see what it takes to make it in the fashion industry.
“With the upcoming launch of the new Skintimate Limited Edition designer cans by Mara Hoffman, we felt it was only right to do our own search for tomorrow’s fashion designers,” says Joanna Di Domenico, Brand Manager. “Today’s young woman looks to Skintimate to give her the smooth confidence to be their best she can be. We are thrilled to discover fresh talent and offer them a once in a life time opportunity to break into the industry.”
“I’m absolutely excited to be partnering with Skintimate both on the Limited Edition can designs and the Skintimate Studios program,” says designer Mara Hoffman. “I think it’s amazing that Skintimate is doing this search to help young talented designed find their way into this industry. I would have loved the opportunity to do this when I started my career. I look forward to seeing the designs that will be submitted into this year’s program.”
From February 10th to March 23rd, aspiring designers will visit www.skintimatestudios.com and enter for a chance to win a two week internship with Hoffman helping her team prepare for her 2012 Mercedes-Benz Miami Fashion Week show. Contestants will upload a dress design sketch that conveys the theme “Ready for Everything.” In addition to the design girls will need to answer two questions: Explain details of your design and why it represents the theme “Ready for Everything,” and share what unique qualities you would bring to the fashion world. Designs and essays will be judged for versatility, creativity, feasibility and personality.
The Brand, along with Hoffman, will select ten final designs which will be announced online April 21st. The finalists’ designs will premier on the Skintimate Studios website from April 21st through May 18th allowing America to cast their vote for their favorite. The winning designer will be announced online May 25th and will be given the chance to spend two weeks with Hoffman and her team in New York and Miami as she debuts her line at Mercedes-Benz Miami Fashion Week. The nine other finalists will receive deluxe fashion prizes to help kick start their fashion careers.
In addition to the internship search, fans 12 years of age and older can also visit the Skintimate Studios website to enter a variety of sweepstakes for a chance to win several prizes from product samples to a grand prize for one lucky girl and a guest/chaperone to go to Miami and attend Mara’s show at Mercedes-Benz Miami Fashion Week in July.
About Skintimate®: Skintimate®, the #1 selling line of women’s shave prep products, is manufactured by Energizer Personal Care. A leading manufacturer of shave care around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. It ranks as the world’s second largest manufacturer and marketer of wet shave products for men and women. Energizer Personal Care markets products in over 100 countries worldwide under the Schick and Wilkinson Sword brands. For more information on shaving and the complete line of Skintimate® products, visit www.skintimate.com.