Kanye West may have been turned away from a few fashion shows during Paris Fashion Week, but he’s still bent on breaking into the fashion industry in a serious way (remember fashion does “break his heart“). He mined A.P.C. founder Jean Touitou for advice and, ever determined to gain Paris’ respect, he’s got a collaboration in the works with famed French graphic design and art direction team M/M, Nowness is reporting. Michael Amzalag and Mathias Augustyniak are the “M”s behind M/M, and in the past they’ve lent their talents to collaborations with Inez van Lamsweerde and Vinoodh Matadin, Stella McCartney and Yohji Yamamoto, and served as art directors for Carine Roitfeld’s Vogue Paris.
Kanye hired M/M to create the “illustrative letterset” for the liner notes for his latest album, My Beautiful Dark Twisted Fantasy. Amzalag and Augustyniak then approached Kanye (or “Kenny” as the French call him) to create a line of five silk scarves using the art from the hip-hop star’s latest album, combining M/M’s baroque lettering with artist George Condo’s provocative paintings. To hear it from Amzalag and Augustyniak, working with Kanye was quite an experience, “a complex exploration of power,” they said. The scarves will feature images like “a severed head wearing a crown and a naked sphinx straddling a likeness of West,” and will be sold in a limited edition run of 250 at Colette and on M/M’s site in the coming months.
Check Nowness for behind-the-scenes images of Amzalag and Augustyniak at work on their collaboration with Kanye.