I’m not a party animal in any sense of that silly little phrase, but I do love a well-planned soiree. Especially when there’s a mix of shopping, “good” celebs, awesome food, and fantastic entertainment.
Target accomplished that delicate balance last evening at the Ace Hotel, where the store threw a bash with Opening Ceremony celebrating the fifth anniversary of GO International.
The chainlet’s Ace location was transformed into a tiny Target, featuring every one of the 34 dresses available in the commemorative capsule collection. Inside the lobby of the Ace, DJ Mia Moretti spun a mix of our favorite 80s and 90s hits, while staffers dolled out The John Dory Oyster Bar’s most popular bar snacks. (I was actually happy that I hadn’t eaten since breakfast with all the razor clam ceviche, steak tartar, and anchovy parsley pesto on toast being passed around.)
There were plenty of celebrity fans wondering around, from The Daily Show‘s Olivia Munn (who looked adorable in a polka dot dress and Prada clutch) to Lake Bell to Chloe Sevigny (near perfection with slicked back hair and a CS x OC ensemble), and the performances were top notch: First up was Moretti, then awesome step team Bad News From the Bronx, then electric violinist Caitlin Moe, then–in a kind of insane moment–Santigold with none other than Sheila E.
But of course, in the midst of the all the fun, I couldn’t help but wondering, “Is this a precursor to something bigger? Will Opening Ceremony be the next label to come out with a GO International collection?”
I pressed OC owners/designers Humberto Leon and Carol Lim on the topic, but they were unfortunately mum. (Although I’d say, given their visceral reaction, it’s more likely happening than not! After Prabal, maybe?) However, they were willing to chat about their relationship with Target, which started with Proenza Schouler’s collection for the big box retailer. (I happened to be wearing my PS for Target skirt, which I bought at OC the morning it hit the store.) “We launched Proenza with [Target], and it was so exciting, so for us to celebrate their anniversary only made sense.”
And what a celebration it was.