Tavi Gevinson's Magazine With Jane Pratt Will Launch This Summer

JanePratt.com is coming soon. The website says so. But will Tavi Gevinson's much-hyped forthcoming magazine with Jane Pratt be part of the idolized editrix's new site? And when will be able to get our mitts on Tavi's Sassy redux mag? An article in today's WWD attempts to answer those questions, despite Pratt's refusal to go on record and comment on her plans for the site.
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JanePratt.com is coming soon. The website says so. But will Tavi Gevinson's much-hyped forthcoming magazine with Jane Pratt be part of the idolized editrix's new site? And when will be able to get our mitts on Tavi's Sassy redux mag? An article in today's WWD attempts to answer those questions, despite Pratt's refusal to go on record and comment on her plans for the site.
Photo: Lexie Moreland for WWD

Photo: Lexie Moreland for WWD

JanePratt.com is coming soon. The website says so. But will Tavi Gevinson's much-hyped forthcoming magazine with Jane Pratt be part of the idolized editrix's new site? And when will be able to get our mitts on Tavi's Sassy redux mag?

An article in today's WWD attempts to answer those questions, despite Pratt's refusal to go on record and comment on her plans for the site. Pratt's silence aside, the paper is reporting that, "In the next two months, [Jane Pratt] will launch JanePratt.com, a Web site aimed at the gulf between the Cosmopolitans and Jezebels of the world. Then, in the summer, she will team up with Gevinson to introduce a magazine and a Web site for teenaged girls."

According to Tavi, her mag will be "kind of a branch under the JanePratt.com umbrella for teenaged people — girls.”

WWD polled some lady writers who were weaned on Sassy, including Marisa Meltzer, co-author with Kara Jesella of How Sassy Changed My Life, and some folks from Jezebel, for their thoughts on JanePratt.com and Pratt's joint-venture with Tavi.

Anna Holmes, Jezebel's founding editor, and Jessica Coen, the site's current EIC, as well as Mary H.K. Choi, a senior editor at MTV Style and all-around hilariously awesome writer (seriously, if you aren't reading her stuff do it now), all seemed to scoff at the name of the site.

“I read that it was going to be called JanePratt.com, which I immediately rolled my eyes at because I don’t think she’s a brand name anymore,” Holmes told WWD. “There’s a significant portion of the younger generation who doesn’t know who she is.”

Lauren and I both grew up with Sassy. The name Jane Pratt means something to us. But we old. Do you agree with Holmes? If you're not in your late 20's or 30's will you read JanePratt.com? Why?