TORONTO-Listen up New York! There's a new man coming to town and he goes by the name Joe Fresh. The Canadian big box store is set to take on Manhattan this August but before crossing the boarder, Joseph Mimran gave his hometown a first look at last night’s show.
Inspired by the international runways, Joe Fresh presented an array of boldly colored looks filled with the spirit of the '60s and that '70s polish. Referencing top designers like Jil Sander, Celine and Burberry, the Canadian label added a democratic take to the season’s most covetable styles.
The fast fashion retailer, who’s setting up shop at the corner of 5th and 43rd, plans to test the waters before embarking on what may be 800 locations across the US.
But Joe isn’t coming alone. His wife Kimberly Newport-Mimran, designer of the prim and proper label Pink Tartan, has her eye on big city too. The lady-like label, which retails across the US, presented a military-inspired Fall collection fit for the urbanite in combat. Slick camo prints and iconic utilitarian cuts made up the line of models on duty. With the success of her first flagship store in Toronto, it would be no surprise if Newport-Mimran planned to open doors in the bustling city.
As the Canadian power couple continues to dominate the fashion scene up north, maybe it’s time to take note of retails next big thing.
Mr. and Mrs. Mimran, we have New York Fashion Week on the line and they're calling for you.
**Photos by George Pimentel.