Campaigns
Watch: Arizona Muse and Janelle Monae for YSL’s Spring 2011 Campaign
By Leah Chernikoff
Arizona Muse stars in Yves Saint Laurent‘s spring 2011 campaign video, set to “Mushrooms & Roses” by Janelle Monae. The model and music are a great fit for this fashion vid, filmed in the gardens of the ’30s Villa Bled Roknine in Marrakech’s Palmeraie–the same setting for their print campaign. Of course, the label has a strong connection to Morocco: Yves Saint Laurent bought the Majorelle botanical gardens in Marrakech in 1980 with his partner Pierre Barge, and served as a source of inspiration. The campaign was shot by Inez van Lamsweerde and Vinoodh Matadin under the creative direction of Stefano Pilati.
Tags: Arizona Muse, Janelle Monae
Designer(s): Yves Saint Laurent






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