We Navigate Through Tyra's New Website, Type F

Today Tyra--she’s ditching her last name--launched her new fashion and beauty website, Type F. What does the “F” stand for? According to Tyra, anything you want it to stand for; she suggests “fierce” or “fabulous.” Tyra thinks the fashion media wants us all to look the same, and the point of her site is to celebrate your individuality. There’s a section where you can register your personal traits through a Facebook platform and personalized content will pop up for you.
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Today Tyra--she’s ditching her last name--launched her new fashion and beauty website, Type F. What does the “F” stand for? According to Tyra, anything you want it to stand for; she suggests “fierce” or “fabulous.” Tyra thinks the fashion media wants us all to look the same, and the point of her site is to celebrate your individuality. There’s a section where you can register your personal traits through a Facebook platform and personalized content will pop up for you.
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Today Tyra--she’s ditching her last name--launched her new fashion and beauty website, Type F. What does the “F” stand for? According to Tyra, anything you want it to stand for; she suggests “fierce” or “fabulous.” Tyra thinks the fashion media wants us all to look the same, and the point of her site is to celebrate your individuality. There’s a section where you can register your personal traits through a Facebook platform and personalized content will pop up for you.

“Fashion” and “Beauty” are the main channels on the site There’s a lot of content up right now, most of it of the how-to variety and all of it pretty basic styling advice: how to stack bracelets; swimsuits to wear on a cruise; when to wear a full slip; what to wear with red jeans (white, black, or if it’s the holidays and you’re feeling brave, add green or blue. Seriously. It said this. ) There’s also a ridiculously entertaining video featuring Tyra sitting on ALT’s lap talking about trench coats and how to make them more exciting. And yes, Tyra fake flashed ALT and they also discussed man-scaping (apparently he doesn’t).

There’s a section called “Look of the Day” which features regular girls in cool outfits, and like Fashism, you can click and give the person a “Love It.” There’s no “Hate It” button, because of course, that’s not nice. The cool feature on this page: Next to the daily look is a shopping guide which offers pieces at different price points so you can mimic the look.

The fashion news channel leads you to a feed of fashion blogs from an impressively PC range of demographics including curvy, moms, women of color, and all of these combined.

The beauty channel offers much of the same. The how-to videos are pretty basic, and one called “How To Put Lotion On Your Skin” was downright insulting. Plus, the beauty expert’s eyebrows looked very weird to me. (Now I’m being judgmental.) In one segment called “How To Apply Makeup For A Round-Shaped Face” the makeup artist says that there are many types of faces, and oval is the most desirable, therefore let’s show you how to look more oval. WTF, Tyra? Isn’t my heart-shaped face good enough? I did like some of the other Beauty School videos, which show you how to do things like use liquid eyeliner and do a smoky eye. The acne/blemish section is also pretty comprehensive.

The site is sprinkled liberally with Tyra images and quotes, and honestly, it’s hard to hate her. She seems really genuine and earnest, and while I found the site a bit patronizing, it’s probably going to be really popular. So whether you’re foxy, flaming, or fecund, perhaps Tyra’s Type F will appeal.