In the beauty industry, nothing really surprises me anymore. Gaga and her Eau de Bodily Fluids, poopy perfume…does it never end? While every fiber of my being tells me this is a joke (and pretty funny one at that–wait until you see the video), I kind of hope it isn’t.

A company called Farginnay just launched a fragrance called bacōn (pronounced “bay-cone”), and it comes in a Classic and Gold version. The company dug up an old legend about a Parisian butcher named John Farginnay (shouldn’t that be “Jean”??). According to press materials:

The Legend of Fargginay began in 1920 when quite by accident John Fargginay, a Parisian butcher, discovered the ability to dramatically elevate his customers’ mood with a secret recipe blending herbs & essential oils with the essence of…bacon. As the story goes, film stars & heads of state would frequent his shop to procure the magical elixir. With a wink of the eye and the secret code, “fargginay,” customers would be slipped a discreet pouch containing the formula said to trigger pleasant memories. After a massive fire on July 4, 1924, the business was lost and so was the formula…Until now.

The two different versions are comprised of essential oils, flowers, herbs, and a bottom note of bacon, hidden within the other notes. Classic is described as a “spicy maple” and Gold as a “sizzling citrus.” I am eagerly waiting for a sample to arrive.

Their marketing is a bit untraditional. A bottle sells for $36, and they stop production if “the secret ingredients are not in season.” They also offer a baker’s dozen special–buy 12 and get one free.

Watch the video below and decide: elaborate prank, or real product with a sense of humor?