When we heard about Pose, the app that allows you to share shopping finds with friends both real and virtual, we knew that it was going to inspire retailers to get creative. Metropark, a mall retailer that combines fashion, art, and music in its retail space, is encouraging shoppers to use the iPhone app in its stores for the next three weeks.
Starting now, if you use Pose to capture pictures of clothing or accessories from Metropark and then share those finds across Twitter or Facebook with the hashtag #MetroparkUSA, you’ll be randomly entered to win a gift certificate. The Pose feeds will be broadcast in Metropark stores across the country in real-time. Two shoppers at random will be chosen each week to win a $200 gift certificate.
Metropark already features an in-store Twitter feed, so it’s not surprising that it’s embracing technology like Pose to interact with its customers.