Cosmoprof, held in Bologna last month (and to be held again later this summer in Las Vegas), is one of the biggest beauty trade shows in the world. In March, it gave over 2,000 companies and exhibitors a chance to show off their wares. And they’re definitely not boring.
So what were some of the trends?
Nails: Nails are still a hugely popular category, and companies are going totally over the top. From polish strips, to nail art, to nail stamping, it’s gone beyond mere lacquer. The most exciting news? Long-wearing gel lacquers that don’t require UV light to set–and therefore can be done at home–are in the pipeline.
Hair Extensions: Forget about hair feathering, the latest trend consists of artfully weaving feathers into the hair. And you’ll now be able to get extensions printed with elaborate patterns and a zillion colors.
Eyes and Lashes: The Kardashians are going to lose it when they see these. A UK company called Paperself is offering intricate paper lashes in many fluttery patterns and colors. Another company is offering designs that almost look like tattoos but are gel suspensions that can be put on the face or around the eyes.
Green/Organic/Natural: This hot category isn’t going away any time soon, and it looks like products are getting more sophisticated and efficacious. Fragrances and self-tanners, which have been historically difficult to make “naturally,” are showing up in this category now. An Australian company making children’s products, Ecco Kid, made people taste them to prove how “pure” they were.
Click through to see all the new innovations from Cosmoprof.