Just yesterday we reported that W mainstay and styling legend Alex White had resigned from W, and early this morning, her replacement has been announced.
At around 1am EST Edward Enninful took to his brand new twitter account–it’s only two days old–to announce his new position at W magazine, “i have a new job as Fashion and Style Director for W Magazine. Thanks for all the kind words.” Enninful takes over this position from White, who held the position for the last 16 years. He got his start at i-D (he was fashion director there at 18) and for the past ten years has worked as freelance stylist for Italian and US Vogue (you might remember him from The September Issue).
We’re curious to now why White waited until now, months after W’s editorial change-up to leave, and for how long Enninful knew he had the job. It seems impractical for W to launch a new feature about White’s styling if they knew she was leaving, but it also seems like it would have taken them more than 12 hours of notice to hire her replacement.
WWD‘s story about the change in masthead provides some clarification. Tonchi told the paper that the split was mutual and that “[White]’s thinking very much about her own brand — the Alex White brand — and at a certain point that’s no longer what W is about.”
In response to Tonchi, White told WWD, “Totally on the same page…I helped with getting over the hump. Now it’s time for me to continue my freelance and explore the other things I’m working on.” One of those projects, according to Tonchi, is her own mag, possibly online only.
We wish Enninful the best of luck on his new venture and hope to see even more of Alex White in the future.