For the First Time Ever You Can Vote For Your Favorite Fragrance To Win a Fifi Award

The fragrance community can be a bit mysterious and closed off sometimes, and listening to perfume aficionados talk can be downright mystifying. But that doesn’t mean that we regular people don’t have very strong opinions about what we do and don’t want to smell like, even if we can’t identify a dry down note. For the first time ever the FiFi awards, which is the fragrance equivalent of the Oscars, is awarding a Consumers’ Choice Award for Fragrance of the Year. In the past, industry insiders voted for the winners, which will still be the case this year in most categories. But in a nod to all of you who actually buy these scents, the Fragrance Foundation added the new consumer category.
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The fragrance community can be a bit mysterious and closed off sometimes, and listening to perfume aficionados talk can be downright mystifying. But that doesn’t mean that we regular people don’t have very strong opinions about what we do and don’t want to smell like, even if we can’t identify a dry down note. For the first time ever the FiFi awards, which is the fragrance equivalent of the Oscars, is awarding a Consumers’ Choice Award for Fragrance of the Year. In the past, industry insiders voted for the winners, which will still be the case this year in most categories. But in a nod to all of you who actually buy these scents, the Fragrance Foundation added the new consumer category.
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The fragrance community can be a bit mysterious and closed off sometimes, and listening to perfume aficionados talk can be downright mystifying. But that doesn’t mean that we regular people don’t have very strong opinions about what we do and don’t want to smell like, even if we can’t identify a dry down note.

For the first time ever the FiFi awards, which is the fragrance equivalent of the Oscars, is awarding a Consumers’ Choice Award for Fragrance of the Year. In the past, industry insiders voted for the winners, which will still be the case this year in most categories. But in a nod to all of you who actually buy these scents, the Fragrance Foundation added the new consumer category.

Per the Fragrance Foundation’s Fifi 2011 website: “Nominees for the 2011 Consumers’ Choice Award cross all fragrance distribution channels, a reflection of the wide breadth of perfume pleasures, artistry, and creativity that continually captivate our senses of smell, not to mention a nod to the sometimes difficult purchasing decisions we fragrance shoppers make at fragrance counters across the US (both real and virtual).”

The women’s list includes everything from Anthropologie’s Le Labo fragrances to Victoria’s Secret Bombshell to Gucci Guilty to Tom Ford. Celeb fragrances are also well-represented, and Mary J. Blige, Halle Berry, Fergie, and Eva Longoria all got nomination nods.

The men’s list includes two Bath and Body Works scents, Chanel, Gap Core Eau de Toilette, and of course, Mark Jacobs Bang (which is a favorite to win this year in the men’s Best Fragrance Luxe category in the main awards.)

Want to show your favorite eau some love? You can vote at the Fifi website now through May 12.