She cooks! She sings! She wins Oscars! She has perfect straight hair! And now, she’s landed a gig as Coach’s brand ambassador.

Coach celebrates its 70th anniversary this year, and the company tapped Gwyneth Paltrow to front its fall and spring international campaign. The ads are in the can, having just been shot by Peter Lindbergh on a Manhattan rooftop. We won’t see them here in the US, though; they’ll be used in certain markets in Asia and Europe. Expect to see the first ads drop in September in international glossies.

Reed Krakoff told WWD that Gwynnie was a “natural choice…She embodies the spirit, energy and elegance of the Coach brand.” And Gwyneth evinced some hometown pride saying, “Coach (is the) quintessential New York brand.” Gwyneth has modeled for Dior and Tod’s in the past, so we’re sure she had no problem bringing Coach that cool, thoroughbred aura that always surrounds her.