A day without news of a celebrity fragrance, clothing line, or ambassador-dom is rare indeed, and today is no exception.
Kate Winslet follows in the footsteps of Gisele Bundchen, Angelina Jolie, and Karen Elson as the new face of St. John. She has been an “elegance” ambassador for Longines watches and is a long-time face for Lancôme. Her posh looks suit the brand perfectly, though someday we’d love to see someone a bit dirtier shake the brand up a bit. If you’re in New Jersey today, WWD reports that Craig McDean will be shooting the campaign there if you’d like to try and crash it. Look for the first ads to hit mags this September.
In other celeb shilling news, Jessica Alba is the new face of Piaget’s Possession jewelry line. Brad Goreski styled her for the Patrick Demarchelier shoot, and you can check out their handiwork on Piaget’s Facebook page. The shots show Jessica in the full range of the emotion spectrum, from smiling in jeans to sultry in a black and white photo. There’s also a behind-the-scenes video shot in Demarchelier’s studio, where you see people sweeping the floor and generally scurrying around. Such a tease.
Click through for a few shots of Alba in the Goreski-styled campiagn.