LONDON–We showed you the styles, now it was time to toast their anticipated arrival.
Last night, Liberty designated their 2nd floor to an elaborate installation space, marking Nike’s third collaboration with its signature house prints. The soirée kicked off with cocktails and a nineties hip-hop soundtrack, as industry sportswear enthusiasts and the like gathered around a gigantic basketball hoop chandelier in the store’s central atrium. Displaying the three styles–Air Force 1, Blazers and Dunks–in five different print stories derived from Liberty of London’s extensive print archives, some also hung in golden orbits above decadent purple carpets.
It was all in sync with the masculinity of sportswear giant Nike and the feminine sensibility of Liberty of London, with the contrast providing an intriguing and natural progression for both brands. The male and female attendees, already clad in the shoes, showed off their unisex appeal. All-round favorite style “Kara’s Tree” (a subdued leafy pattern) indeed might just mark the return of the chic sneaker.
The collection is on sale from today online (with international shipping) and in-store at Liberty, with more styles–and retailers–added from May 1.