These New Fragrances Are Inspired By Your Blood Type

There’s been a lot written lately about blood and fragrance, thanks to Lady Gaga. And the Blood Type Diet has been around for a few years, with varying opinions on the efficacy and science behind it. But now an Italian fragrance company called Blood Concept (tagline: “Let It Flow”) just released four unisex fragrances representing each of the human blood types: A, B, AB, and O. According to a press release shared by perfume blog Now Smell This, the company says of its offerings: Our four fragrances, A, B, AB, O, retrace the evolution of manhood through time and its record of information, history and mutation, so well kept in the vital flushing of blood. BLOOD CONCEPT is a mystic ritual with no flowers to be found: deep as primeval Africa in O, aromatic as the scent of familiar land in A, bold as unpredictable itineraries in B, sharp and freezing as a metropolitan skyline in AB. In slightly more understandable terms, A is an aromatic green garden accord, B is a spicy wood, AB is a mineral fragrance, and O is a leather fragrance; they all have metallic notes, to remind you of, yes, blood. The bottles look medicinal and you apply the fragrance with a dropper.
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There’s been a lot written lately about blood and fragrance, thanks to Lady Gaga. And the Blood Type Diet has been around for a few years, with varying opinions on the efficacy and science behind it. But now an Italian fragrance company called Blood Concept (tagline: “Let It Flow”) just released four unisex fragrances representing each of the human blood types: A, B, AB, and O. According to a press release shared by perfume blog Now Smell This, the company says of its offerings: Our four fragrances, A, B, AB, O, retrace the evolution of manhood through time and its record of information, history and mutation, so well kept in the vital flushing of blood. BLOOD CONCEPT is a mystic ritual with no flowers to be found: deep as primeval Africa in O, aromatic as the scent of familiar land in A, bold as unpredictable itineraries in B, sharp and freezing as a metropolitan skyline in AB. In slightly more understandable terms, A is an aromatic green garden accord, B is a spicy wood, AB is a mineral fragrance, and O is a leather fragrance; they all have metallic notes, to remind you of, yes, blood. The bottles look medicinal and you apply the fragrance with a dropper.
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There’s been a lot written lately about blood and fragrance, thanks to Lady Gaga. And the Blood Type Diet has been around for a few years, with varying opinions on the efficacy and science behind it. But now an Italian fragrance company called Blood Concept (tagline: “Let It Flow”) just released four unisex fragrances representing each of the human blood types: A, B, AB, and O.

According to a press release shared by perfume blog Now Smell This, the company says of its offerings:

Our four fragrances, A, B, AB, O, retrace the evolution of manhood through time and its record of information, history and mutation, so well kept in the vital flushing of blood.

BLOOD CONCEPT is a mystic ritual with no flowers to be found: deep as primeval Africa in O, aromatic as the scent of familiar land in A, bold as unpredictable itineraries in B, sharp and freezing as a metropolitan skyline in AB.

In slightly more understandable terms, A is an aromatic green garden accord, B is a spicy wood, AB is a mineral fragrance, and O is a leather fragrance; they all have metallic notes, to remind you of, yes, blood. The bottles look medicinal and you apply the fragrance with a dropper.

Fragrantica, another fragrance blog, scored an interview with Giovanni Castelli and Antonio Zuddas, the founders of the brand. They told the site:

Every fragrance composition is a mix of relevant elements of the era in which every blood type came out. O is the first blood type, the oldest one, so it has to be deep, strong, like first human beings. Then comes A, when people started to eat vegetables and get more sedentary. Then B, when people started to travel and mix habits and foods. The youngest type is AB, born when people started to mix themselves with different blood types (A+B). The fact you are O but you prefer A—it's what we wanted to create, compatibility and its combinations. Like when we talk about real blood types. As a matter of fact, perfume is about compatibility, always.

Now, this actually makes perfect sense to me (sort of) and is a pretty original idea, if a bit goth. The “no flowers” claim ensures that they're going to be unique smelling. I was pleasantly surprised that this seems like a serious--if kind of kooky--endeavor rather than a gross out like Surplus. The “serious” perfume blogs are talking about it, so this line may become a niche, culty fave. The fact that no actual blood is involved is a relief, if nothing else.