You can walk into Whole Foods and choose some organic broccoli and be pretty sure that it is what it claims to be. This is not always the case with organic cosmetics and skincare. The products are largely unregulated and there’s not a strict certification system.
It’s often difficult to figure out what’s actually in your products if you’re trying to stay green. Enter Caron Proschan and Emily Graham, two Harvard business school grads who share a love of beauty products and a frustration about the lack of transparency in the industry.
They launched TruthArtBeauty.com in February and it’s one of the more unique beauty sites I’ve seen. It combines all-natural ingredients with customization. They offer you a list of ingredients, along with an explanation of the benefits of each particular additive. Through a step-by-step process, you choose the oils, extracts, and powders, and then they mix it and ship it to you. No preservatives are used and nothing is synthetic, so your item will be stamped with a “made on” date and an expiration date.
They currently offer four products: eye balm, body salve, face nourish, and body buff. If you don’t want a personalized product, there are a few shop blends that they offer. I tried the anti-aging eye balm and it was pretty rich and amazing. If you don’t like anything, they’ll refund your money no questions asked, even for the custom-made items. The prices range from $32-$54.
A few caveats: the texture, color, and scent of the products are a bit more natural than what you’re probably used to; scent is a big deal for me but I found these all mild and pleasant. You can add essential oils to some of the offerings to pretty them up a bit. Also, there is a six month expiration date with a three month supply in the bottle, but if you're the type who nurses your eye cream, you may have to toss it before it’s finished. They can’t guarantee freshness or efficacy of ingredients after the expiration date.
It definitely seems like a better alternative than mashing up an avocado and smearing it all over your face.