Despite the downpour, yesterday evening’s launch of Amazon.com’s new private sale website, MYHABIT.com, boasted an impressive roster of boldfaced names. Everyone from super stylist Mary Alice Stephenson to designers Rebecca Minkoff and Charlotte Ronson to Disney sweetheart Vanessa Hudgens turned up for the fête. All sported perfectly-coiffed hair (celebs–they’re not just like us!). The site, which offers major markdowns on designer duds, has smartly upped their fashion cred by teaming with the CFDA. Accordingly, both the organization’s Executive Director Steven Kolb and President Diane von Furstenberg were out to support the site.
“The CFDA Fashion Incubator showcases the work of 12 young designers in New York and it’s really become one of the main focuses of what we do at the CFDA now,” said Kolb. ” So when the folks at MYHABIT.com were looking for a way to launch, it just seemed like the perfect partnership. They get an association with the CFDA’s creative talent, while we’re able to continue funding the Fashion Incubator program.” He then added, “Plus, consider the idea of habits in general. For our members, their habit is design! Each of the 12 has created a special T-shirt to celebrate tonight’s event, something that really represents the DNA of their brands.” Indeed, each guest left with one of the limited-edition tees–and we’re pretty sure we’ll be wearing our “FUN!” Grey Ant design all summer long.
Curious to know whether any of the evening’s attendees actually did much online shopping of their own–we were there to fête an e-commerce launch, after all–we caught up with author/Vogue contributing editor Plum Sykes. “Honestly,” she laughed, “most of what I buy online is books! I’m really into vintage books, especially 1930s-era crime thrillers, and have found some great rare ones online. I do go on a lot of fashion websites out of curiosity, however, and I’m always stocking up on things like lace nightdresses, things for my children–basics, you know? Online’s great for everyday basics.” Meanwhile, for pregnant designer Rebecca Minkoff, it’s all about stocking up on soft, loose-fitting t-shirt dresses from the likes of T by Alexander Wang and Torn by Ronny Kobo. “Anything comfy that hides the bump!” she said, smiling.
Later, cocktails in hand, guests enjoyed a performance by Jenny and Johnny (real-life and professional couple Jenny Lewis and Jonathan Rice–a must-listen if you’re not familiar with the duo already). Their cheery California rock made us all forget about the dreary weather outside–the perfect antidote to the drizzle.