Fashion bloggers are afforded the opportunity to design everything from shoe collections (Jane Aldridge) to Coach bags (The Glamouri). But what about beauty bloggers? It’s time they were acknowledged for their devotion to those little pots and jars.
MAC agrees, so they've launched a Bloggers’ Obsession collection. Nine bloggers got to visit the MAC lab in Toronto to create a signature Lipglass or eye shadow. The lucky few included Beauty Blogging Junkie, Temptalia, Lipstick Powder N Paint, The Makeup Girl, Makeup and Beauty Blog, Afrobella, Beauty Maverick, the Shades of U, and Nitrolicious.
As befits a collection dedicated to beauty bloggers, it will only be available online. You can snag it starting June 21; each piece will retail for $14.50.
The Lipglasses range from a peachy pink with sparkle to full-on shiny red. The shadows are: Sparkle, Neely, Sparkle! (rusty brown with champagne sparkle), Jealousy Wakes (emerald green with teal and gold pearl), Parisian Skies (muted grey-blue), and Hocus Pocus (sooty grey with silver pearl).
Now that they've designed their own makeup, what's next for these beauty bloggers? Perfume, perhaps.