Dree Hemingway Whispers in Justin Bieber's Ear For His New Perfume Campaign (Plus the Commercial Is Out)

Here is the Terry Richardson-shot campaign for Justin Bieber's highly anticipated new fragrance, Someday. The campaign co-stars Dree Hemingway (let'
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Here is the Terry Richardson-shot campaign for Justin Bieber's highly anticipated new fragrance, Someday. The campaign co-stars Dree Hemingway (let'
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Here is the Terry Richardson-shot campaign for Justin Bieber's highly anticipated new fragrance, Someday. The campaign co-stars Dree Hemingway (let's be honest, she's more like a supporting actress here) and it somehow manages to position her as something of a cougar. Hemingway is only 25 but the Biebs is just 17, and in this shot, she looks like she wants to take a bite out of him. Think it will go over well with the Beliebers? Bieber's camp has also created a YouTube channel for the fragrance, which currently features the commercial for the fragrance and a behind-the-scenes making-of clip. Hemingway only stars in the print campaign--a girl who seems a bit closer in age to Bieber stars in the commercial, though she could be Heminway's little sister. Apparently, spritzing on some eau de Bieber is transporting--Bieber appears like in a dream and frolics with the wearer in the clouds.