Mister H at The Mondrian SoHo is quickly shaping up to be this summer’s go-to party space, and yesterday evening we headed down to Crosby Street to celebrate the relaunch of Brooklyn jeweler Pamela Love‘s brand-new website, PamelaLoveNYC.com.
An artsy mix of inspirational imagery and e-commerce, the makeover serves as the next step in Love’s building of her brand. As Kanon Vodka supplied revelers with cucumber-infused mojitos and citrusy mixed drinks, we sat down with Love to chat all things e-based. “The site had been getting stale, and it didn’t really represent the company the way I wanted it to,” she explained. “So we revamped it in a new way that really tells the story of our brand and our customer. There’s a blog component where we’ll put up things that are interesting or inspiring–bands that we like, artists that we think people should check out. Just anything that contributes to our ideas and our design process.”
So what’s inspiring the designer right now, we wondered? “I just re-watched The Adventures of Baron Munchausen, a Terry Gilliam film, and I just love the art direction and costumes.” Love also recently returned from a trip that got her creative juices flowing. “I traveled through the Texas desert with my friend Skye Parrott [that would be the creative director of Dossier, of course, who helped host the evening's festivities], taking photos. We traveled through these crystal caves, and we went to Marfa.” Backtracking, the designer adding, “Of course, I don’t want to give anything away for next season!”
In a continuing effort to branch out from accessories alone, the new site will even offer fans a chance to snap up some of Love’s personal duds. “We decided it would be a really good way for us to get rid of some of our vintage clothes,” she laughed. “There’s already a big chunk of vintage up there now, and we’ll keep adding to it as I go through my closet.” Since nothing pairs as well with the designer’s talon cuffs and skull rings as a perfect antique leather jacket, we suggest clicking over to PamelaLoveNYC.com ASAP.