With Eres, I know this time is really busy but it must kind of be busy all the time because there’s always…
Lingerie or the swim. February to April-May is the peak and then you have September, October, for all the Christmas gifts, the Caribbean getaways. And the lingerie for February. But it’s always busy. I would like to think that Eres, there is no competition really.
There really isn’t…I was just thinking that. It’s really French Vogue. I feel like every single French Vogue has Eres in it.
I always make a joke with the Conde Nast publications like “you should rent me a cubicle in your office or downstairs” because that’s all we do is sample trafficking for these publications, like four a day because they’ve got different shoots going on for one magazine.
It feels like in terms of design, there’s really nothing on that level.
And the fit—there are other brands that I won’t name but that are they’re cute. And I’m a shopaholic so even though I have a massive Eres collection I’ll be honest I can change swimsuits three times a day…in Brazil I never wear the same, but I still would look, and it’s the fit. There is no comparison.
Why is that?
It’s been around since 1968. It’s really the architecture of the body, everything is studied to perfection. The fabric is a unique Eres fabric that’s not made for anyone else.
We were the first company—1968 was the student revolution in France. And the lady, the founder that created Eres, said the big slogan was “sous les pave” under the bricks—their clothes, the beach. Every student was sick of work work, work and the mentality of over-achievement. And she took it and started a swimwear company but year round. There was no beachwear company—it was seasonal. But she said you know what, my client is the jet set. When its summer in Brazil it’s the winter in France and vice versa. To this day, we have swimwear all year round. It’s not seasonal.
What is the signature swimsuit? The most iconic swimsuit from Eres?
There is two that I can think of: The Ponce which was laser cut–to this day people ask!–and the Nico which was with the grommets.
And do they still make them or is it…
Every season you have a really wide collection but you have one that is stuck in time. And you know it’s Eres. And years from now you still know it’s Eres. Anyway there are copies…a lot. This season I think it’s the Cache Cache.
Do they go after the copies quite a bit?
Yes, but in the US the law is a little different. It’s not considered a copy unless you have the same name… like if you have an Eres tag. If you have a 20% design change…
We run these posts showing copies quite a bit. They’ve been trying to get it passed in Congress for like the last ten years and it probably never will but essentially you’ll have three years for complete control of your design and if someone does something you’ll be able to take action.
That would be great. We run into issues….
It bothers me more when it’s a new design. Like if someone makes a quilted bag, I’m not going to buy it anyways because I love my little Chanel bag. But it’s a quilted bag, it’s been in existence for years and years and years. But when it’s a new design that bothers me. I don’t wanna buy…especially because clothes are getting more expensive. If something’s $400, I don’t want to buy the $150 copy, what’s the point of that, it doesn’t make sense.
Between the runways that are completely publicized … I think that’s going to The Webster or going to Eres or even Laduree in someway, it’s the experience, it’s the uniqueness. You can go to The Webster and buy the piece that nobody will have from any collection.
PS–If you love Celine as much as we do, she’s hiring summer interns. Email a resume and cover letter to firstname.lastname@example.org .