Louis Vuitton’s fall show may have been all about fetish, but the fall print campaign, revealed today in WWD, is a bit lighter and less twisted. It’s even cute. Why? Japanese Chins (or spaniels), that’s why.
These adorable black and white doggies give the campaign’s stars–Zuzanna Bijoch, Daphne Groeneveld, Gertrud Hegelund, Nyasha Matonhodze, Anaïs Pouliot and Fei Fei Sun–a run for their money. And apparently these pedigreed pooches competed for the coveted gig just like the models. According to WWD, “dozens of canine hopefuls turned out for the casting, with only seven pedigreed pairs making the cut.”
The campaign was photographed by Steven Meisel, styled by Karl Templer, and is set to break in August glossies.
Check out the rest of the campaign.
**Photos: Steven Meisel for Louis Vuitton