Fashion has always had a thing for cats (see: Grace Coddington, cat hats on Anna Sui’s fall runway, United Bamboo’s cat calendar, this amazing spread in Vogue Italia, etc.,). Also, I have a thing for cats (but not in a creepy way, ok?) so I pretty much haven’t been able to put real sentences together since I saw this mind-blowing promo video for this new product from Japanese company Neurowear, that came to my attention via The Daily Wh.at. It’s cat ears on a headband and the ears actually move and wiggle like real cat ears in response to your emotional state by reading your brainwaves.
The video makes this very clear by showing a cartoon photo of a brain with an arrow pointing to some cat ears. The ears stand up when the wearer concentrates (as you’ll note in the video, taking a chocolate doughnut out of a bag takes a lot of concentration) and lay down when the wearer is relaxed (like when you’re eating a chocolate doughnut). And we know, from watching the video, that the ears also go down when you feel rejected. Who would reject a woman wearing cat ears that move!?
Watch real people test them out: