We heard rumors about this a few months ago, but now it’s really happening. Salma Hayek is officially launching Nuance, her 100-piece, multi-category beauty line which will be sold exclusively at CVS, WWD is reporting. Starting in August, the line will appear in 7,000 CVS stores and online. This is the first time a celeb has ever launched a full-line beauty label for a mass retailer.
It’s been a huge project for the actress. She told WWD that she took three years off from her acting career to work on the line, and that it’s been something she’s been conceptualizing for a decade. The line is inspired by her grandmother, who was a Vichy Lab-trained cosmetologist and incorporated Native American and Mayan ingredients into her treatments. Salma also told the paper that at 45, she’s never had any injections in her enviably youthful face–she relies solely on products.
Salma was hands-on throughout the whole development process, even visiting multiple labs throughout the world and tracking down unusual ingredients, like prickly pear and tepezcohuite. She did have to compromise, however, and mentioned that Nuance was not her first choice of names for the line.
The products, which include hair care, skin care, color, and body, will retail for $7.99 to $19.99, so it’s definitely on the higher end of drugstore brands.
So while you may not be able to get Salma’s killer body, you can at least share her beauty secrets.