The Business
The World’s Ten Most Powerful Luxury Brands: 2011 Edition
By Cheryl Wischhover
10. Burberry
Last year’s ranking: Unranked
Overall Brand Value: Up 86%
This is the first time Burberry has made the top ten list. Dupreelle noted that Burberry has been revamping the brand and have taken a lot of online risks that have paid off. For several seasons now, they’ve been selling looks off the runway immediately after the shows wrap. While the brand took a lot of criticism about this–some critics thought the design process became more watered down–it’s obviously worked for them. The brand has also managed to be true to its heritage while modernizing. They’ve also increased their price points a bit.
Tags: Cartier, Hennessy, Millward Brown Optimor, Moet & Chandon, Pierre Dupreelle, Rolex
Designer(s): Burberry, Chanel, Fendi, Gucci, Hermes, Louis Vuitton






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Let’s here it for the BRIC countries!
Proud to be Indian.
You know, the bit you mentioned about Fendi- that’s the kind of thing you notice being in India. I have so many friends or mostly parents of friends who are obsessed with their Fendi bags. The entire Delhi & Mumbai social circuit revolves around LV, Fendi and Gucci bags.
Yey I helped LV grow last year :D. Here in my city almost every girl has a LV bag :D. These r results of just one year of LV in Brasilia, Brazil ^^