10. Burberry
Last year’s ranking: Unranked
Overall Brand Value: Up 86%
This is the first time Burberry has made the top ten list. Dupreelle noted that Burberry has been revamping the brand and have taken a lot of online risks that have paid off. For several seasons now, they’ve been selling looks off the runway immediately after the shows wrap. While the brand took a lot of criticism about this–some critics thought the design process became more watered down–it’s obviously worked for them. The brand has also managed to be true to its heritage while modernizing. They’ve also increased their price points a bit.