3. Gucci
Last year’s ranking: 3
Overall Brand Value: Down 2% to $7.449 billion
The brand’s momentum has decreased a bit this year–but a 2% dip isn’t very significant. They were one of the first brands to enter the online arena and they’ve led the way for other brands. And Frida Giannini’s hitting her stride from a design perspective, if this season’s Gucci cover presence is any indication; the brand should stay strong over the next few years.