5. Cartier
Last year’s ranking: 8
Overall Brand Value: Up 34% to $5.327 billion
2009 was a really bad year for luxury jewelry; it was the most impacted category within luxury, and Cartier posted a 19% loss on last year’s list. However, jewelry’s making a very strong comeback. (Tiffany & Co, which was on last year’s list, fell off the list this year only because they haven’t increased as much as other brands.) Again, the renewed interest in luxury goods can be traced directly to Asia and its voracious appetite for bling.