Tommy Hilfiger's Preppy Pop-up "Cottage" Is Bigger Than Our Apartment

Remember when we told you that Tommy Hilfiger would launch a pop-up “house” tour this summer? Well, the initiative just got off the ground (or, on the ground, depending how you look at it). The preppy label has erected a shingled, shuttered beach cottage that brings a piece of New England pomp to the cobblestones of NYC's Meatpacking district. But the commitment to all things prep doesn’t stop at the cottage’s threshold. Inside, the sixty-piece “Prep World” collection (a collaboration with Preppy Handbook author Lisa Birnbach) takes Tommy’s classic pieces up a notch, steeping them in madras and chambray and sprinkling them with rope details and anchor motifs.
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Remember when we told you that Tommy Hilfiger would launch a pop-up “house” tour this summer? Well, the initiative just got off the ground (or, on the ground, depending how you look at it). The preppy label has erected a shingled, shuttered beach cottage that brings a piece of New England pomp to the cobblestones of NYC's Meatpacking district. But the commitment to all things prep doesn’t stop at the cottage’s threshold. Inside, the sixty-piece “Prep World” collection (a collaboration with Preppy Handbook author Lisa Birnbach) takes Tommy’s classic pieces up a notch, steeping them in madras and chambray and sprinkling them with rope details and anchor motifs.
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Remember when we told you that Tommy Hilfiger would launch a pop-up “house” tour this summer? Well, the initiative just got off the ground (or, on the ground, depending how you look at it).

The preppy label has erected a shingled, shuttered beach cottage that brings a piece of New England pomp to the cobblestones of NYC's Meatpacking district.

But the commitment to all things prep doesn’t stop at the cottage’s threshold. Inside, the sixty-piece “Prep World” collection (a collaboration with Preppy Handbook author Lisa Birnbach) takes Tommy’s classic pieces up a notch, steeping them in madras and chambray and sprinkling them with rope details and anchor motifs. Sparing no attention to detail (the man did, after all, build an entire cottage for a 4 day stint), the shanty is scattered with preppy paraphernalia to complement the collection. Croquet sets? Pastel M&Ms? Wallets that read “We Never Carry Cash”? You name it, it’s there.

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If you’re in New York this weekend, it’s worth stopping by Little West 12th Street to it check out--even if preppy isn’t your thing. Because whether you’re a boat shoe or biker boot type of girl, the house is still an impressive testament to the rising power of the pop-up shop.

The cottage closes in NYC May 8, and will make appearances in L.A., Paris, London, and a handful of other cities throughout the summer. But if your summer travels don't take you any of the chosen cities, never fear: you can always check it out the clothes on tommy.com from the comfort of your couch, desk, or yacht.

Watch the "pop-up shop" come together: