Remember when we told you that Tommy Hilfiger would launch a pop-up “house” tour this summer? Well, the initiative just got off the ground (or, on the ground, depending how you look at it).
The preppy label has erected a shingled, shuttered beach cottage that brings a piece of New England pomp to the cobblestones of NYC’s Meatpacking district.
But the commitment to all things prep doesn’t stop at the cottage’s threshold. Inside, the sixty-piece “Prep World” collection (a collaboration with Preppy Handbook author Lisa Birnbach) takes Tommy’s classic pieces up a notch, steeping them in madras and chambray and sprinkling them with rope details and anchor motifs.
Sparing no attention to detail (the man did, after all, build an entire cottage for a 4 day stint), the shanty is scattered with preppy paraphernalia to complement the collection. Croquet sets? Pastel M&Ms? Wallets that read “We Never Carry Cash”? You name it, it’s there.
If you’re in New York this weekend, it’s worth stopping by Little West 12th Street to it check out–even if preppy isn’t your thing. Because whether you’re a boat shoe or biker boot type of girl, the house is still an impressive testament to the rising power of the pop-up shop.
The cottage closes in NYC May 8, and will make appearances in L.A., Paris, London, and a handful of other cities throughout the summer. But if your summer travels don’t take you any of the chosen cities, never fear: you can always check it out the clothes on tommy.com from the comfort of your couch, desk, or yacht.
Watch the “pop-up shop” come together: