Volkswagen Rocks the MoMA

Monday night's Volkswagen-sponsored party at the MoMA had all the promises of a good time: fine art, James Franco, and James Murphy of LCD Soundsystem as the DJ. Sounds like just the formula to get any cool kid out of their apartment on a Monday night and into the MoMA's sculpture garden; and not even the rain could stop party-goers from busting out their best looks. (That vanguard of handsome umbrella holders may have helped...) But why the bash? Because Volkswagen was celebrating the North American launch of its new Formula racing prototype, the XL1. You don't have to understand "carspeak" to know that VW's newest addition to its fleet is a hit. The design is sleek, futuristic, aerodynamic, and fit to be shown off at a museum. Honestly, it was hard not to try to sneak into the driver's seat and speed away. The XL1 also functioned as a great segue to announce Volkswagen's new partnership with MoMA--it's financing exhibits and donating works of art to MoMA's collection. But enough business, on to the partying...
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Monday night's Volkswagen-sponsored party at the MoMA had all the promises of a good time: fine art, James Franco, and James Murphy of LCD Soundsystem as the DJ. Sounds like just the formula to get any cool kid out of their apartment on a Monday night and into the MoMA's sculpture garden; and not even the rain could stop party-goers from busting out their best looks. (That vanguard of handsome umbrella holders may have helped...) But why the bash? Because Volkswagen was celebrating the North American launch of its new Formula racing prototype, the XL1. You don't have to understand "carspeak" to know that VW's newest addition to its fleet is a hit. The design is sleek, futuristic, aerodynamic, and fit to be shown off at a museum. Honestly, it was hard not to try to sneak into the driver's seat and speed away. The XL1 also functioned as a great segue to announce Volkswagen's new partnership with MoMA--it's financing exhibits and donating works of art to MoMA's collection. But enough business, on to the partying...
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Monday night's Volkswagen-sponsored party at the MoMA had all the promises of a good time: fine art, James Franco, and James Murphy of LCD Soundsystem as the DJ. Sounds like just the formula to get any cool kid out of their apartment on a Monday night and into the MoMA's sculpture garden; and not even the rain could stop party-goers from busting out their best looks. (That vanguard of handsome umbrella holders may have helped...)

But why the bash? Because Volkswagen was celebrating the North American launch of its new Formula racing prototype, the XL1. You don't have to understand "carspeak" to know that VW's newest addition to its fleet is a hit. The design is sleek, futuristic, aerodynamic, and fit to be shown off at a museum. Honestly, it was hard not to try to sneak into the driver's seat and speed away. The XL1 also functioned as a great segue to announce Volkswagen's new partnership with MoMA--it's financing exhibits and donating works of art to MoMA's collection.

But enough business, on to the partying...

The afterparty in the sculpture garden was billed as a "dance party," so naturally I wore my best dancing shoes. Something was lost in translation, however, because "dance party" at MoMA is a distinctively fancy affair. There were, to my disdain, very few dance moves on display. But that couldn't ruin the night, because the music was amazing thanks to LCD Soundsystem's James Murphy on the decks. Despite being busy DJing, he did reveal that hip-hop was not on his play list and took some time to sign a few autographs for a bevy of fans.

Among the guests that stayed for the festivities was James Franco, who looked just as good in real life as in photos, but managed to be just elusive enough to avoid interviews. (Should have pounced on him in the NYU Starbucks when I had the chance....)

The fête shut down promptly at midnight, though just about everyone was ready to linger in the MoMA until we were kicked out.