Alexandre Herchcovitch Spring 2012: Pretty in Pastels

SAO PAULO--We usually see Alexander Herchcovitch's shows in New York--he's been showing in the city since the early oughts. But the Sao Paulo native also shows in his hometown, so we got an early look at what we'll be seeing from him in a few months. For spring, the always bold designer (remember that football-inspired collection?) sent out a surprisingly subdued, ultra-feminine collection of ladylike silk dresses embroidered and printed with flowers. His color palate may well have been taken from an Easter egg basket. Waists were nipped and tied up in bows. But this is Herchcovitch after all, and the collection stopped short of saccharin. Flouncy silk day dresses got a sporty kick when paired with matching embroidered silk baseball caps, and flashes of poppy livened up the Easter basket. So did the cleavage on display in bustier tops and one-piece swimsuits. Oh, and a lone black dress closed the show. Click through for photos and video of the show.
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Leah Chernikoff
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SAO PAULO--We usually see Alexander Herchcovitch's shows in New York--he's been showing in the city since the early oughts. But the Sao Paulo native also shows in his hometown, so we got an early look at what we'll be seeing from him in a few months. For spring, the always bold designer (remember that football-inspired collection?) sent out a surprisingly subdued, ultra-feminine collection of ladylike silk dresses embroidered and printed with flowers. His color palate may well have been taken from an Easter egg basket. Waists were nipped and tied up in bows. But this is Herchcovitch after all, and the collection stopped short of saccharin. Flouncy silk day dresses got a sporty kick when paired with matching embroidered silk baseball caps, and flashes of poppy livened up the Easter basket. So did the cleavage on display in bustier tops and one-piece swimsuits. Oh, and a lone black dress closed the show. Click through for photos and video of the show.
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SAO PAULO--We usually see Alexander Herchcovitch's shows in New York--he's been showing in the city since the early oughts. But the Sao Paulo native also shows in his hometown, so we got an early look at what we'll be seeing from him in a few months.

For spring, the always bold designer (remember that football-inspired collection?) sent out a surprisingly subdued, ultra-feminine collection of ladylike silk dresses embroidered and printed with flowers. His color palate may well have been taken from an Easter egg basket. Waists were nipped and tied up in bows. But this is Herchcovitch after all, and the collection stopped short of saccharin. Flouncy silk day dresses got a sporty kick when paired with matching embroidered silk baseball caps, and flashes of poppy livened up the Easter basket. So did the cleavage on display in bustier tops and one-piece swimsuits. Oh, and a lone black dress closed the show.

Click through for photos and video of the show.

**All photos: © Agência Fotosite/Zé Takahashi via FFW.com.br

*My travel and accommodations for Sao Paulo fashion week, courtesy ABEST (Associação Brasileira de Estilistas).