To celebrate the debut of their new Heritage Frames eye wear collection, Armani put together a blogger-photographed street style project called Frames of Your Life, intended to capture real people wearing their shades. It’s a “more than just sunglasses” deal, okay? It’s a “frame” of one’s life, captured in a photographer’s lens while wearing Armani’s frames. Get it?

Despite the kitschy tag line on the project’s website, the project is quite impressive: Armani has used well known and respected bloggers (like Tommy Ton) whose photographs are gorgeous. So far, they’ve captured subjects in ten cities.

Click through to see our favorite shots, and check out Frames of Your Life for profiles on the bloggers and their cities.