Brazilian Bikinis: The Best in Swim from Fashion Rio and Sao Paulo Fashion Week

Sao Paulo might not be one of the big four fashion cities, but when it comes to swimwear, Brazil is second to none. Brazilians dress for the beach like it's the red carpet--the suits here are just as glitzy and glamorous as evening gowns, only much (much) more revealing (they don't call it the Brazilian wax for nothing). Many labels showed last week at Fashion Rio, and more showed this past week at Sao Paulo fashion week. As one Brazilian fashion writer put it, swimwear is Brazil's haute couture. Here's why. (Also if you need any motivation to go to the gym, this is it.)
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Leah Chernikoff
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Sao Paulo might not be one of the big four fashion cities, but when it comes to swimwear, Brazil is second to none. Brazilians dress for the beach like it's the red carpet--the suits here are just as glitzy and glamorous as evening gowns, only much (much) more revealing (they don't call it the Brazilian wax for nothing). Many labels showed last week at Fashion Rio, and more showed this past week at Sao Paulo fashion week. As one Brazilian fashion writer put it, swimwear is Brazil's haute couture. Here's why. (Also if you need any motivation to go to the gym, this is it.)
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Sao Paulo might not be one of the big four fashion cities, but when it comes to swimwear, Brazil is second to none. Brazilians dress for the beach like it's the red carpet--the suits here are just as glitzy and glamorous as evening gowns, only much (much) more revealing (they don't call it the Brazilian wax for nothing). Many labels showed last week at Fashion Rio, and more showed this past week at Sao Paulo fashion week.

As one Brazilian fashion writer put it, swimwear is Brazil's haute couture. Here's why. (Also if you need any motivation to go to the gym, this is it.)

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Agua de Coco The colorblocking trend extends to swim.

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Cia Maritima Prints and cut-outs galore.

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Movimento Florals and frills make these suits extra girly.

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Lenny Fringe, laser cutouts, and a suit that looks like it belongs in Avatar, these suits aren't for the faint of heart.

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Salinas Bird prints lend a playful touch.

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Triya You can mix and match prints with your swimwear too, if Triya has anything to do with it.

**All photos: © Agência Fotosite/Zé Takahashi via FFW.com.br *My travel and accommodations for Sao Paulo fashion week, courtesy ABEST (Associação Brasileira de Estilistas).