Campaigns
Check Out Nike’s Full ‘Make Yourself’ Ad Campaign Shot by Annie Leibovitz
By Dhani Mau
Reports surfaced in June that Nike had chosen Annie Leibovitz to photograph the fall 2011 ad campaign and we just got a hold of all the images. The campaign stars seven elite female athletes–Nike’s “Make Yourself” team. Nike launched “Make Yourself” last year with the intention of inspiring and motivating women to “achieve their goals and become the best ‘versions’ of themselves.” It would basically be difficult not to feel motivated by these images of impossibly physically fit ladies working out in sports bras, including USA track and field Olympian Allyson Felix, Chinese tennis player Li Na, Algerian-French dancer Sofia Boutella, British hurdler Perri Shakes-Drayton, Russian-born tennis star Maria Sharapova, USA goalkeeper Hope Solo and Australian surfer Laura Enever. Like, if I had a membership to a gym, I would definitely go work out at it right now. Maybe I’ll just download one of Nike’s iPhone workouts instead. Click through for all the images.
Tags: Annie Leibovitz, Maria Sharapova, Nike











First Look: Marni for H&M, the Complete Collection (Plus Pricing)
Central Saint Martins Fall 2012: The Most Memorable Looks
New York Fashion Week Crib Sheet: The 10 Most Well-Reviewed Shows According to Everyone Who Matters
Mulberry Debuts Lana Del Rey Bag on the Runway
Kate Moss, Rihanna, and More Attend Stella McCartney's London Dinner Show--Oh, and Alexa Chung Levitated on Swords