Exclusive: 'Edge of Glory' is the First Time Donatella Opened the Versace Archives for a Music Video

Lady Gaga premiered her latest music video last night on So You Think You Can Dance (or was supposed to, and it apparently got cut off or something? I don't watch that show). Regardless, it's all over the internet today. There is something weirdly '80s/low-budget/manic about the stripped down video, but what really separates it from past Gaga videos is the lack of outfit changes--in fact, there are none--Gaga wears the same revealing studded black leather vintage Versace number throughout. Granted, it is a pretty special piece--we are told, and are surprised to hear, that this is the first time Donatella has ever opened her archives to collaborate on a music video. Donatella said of the collaboration:
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Lady Gaga premiered her latest music video last night on So You Think You Can Dance (or was supposed to, and it apparently got cut off or something? I don't watch that show). Regardless, it's all over the internet today. There is something weirdly '80s/low-budget/manic about the stripped down video, but what really separates it from past Gaga videos is the lack of outfit changes--in fact, there are none--Gaga wears the same revealing studded black leather vintage Versace number throughout. Granted, it is a pretty special piece--we are told, and are surprised to hear, that this is the first time Donatella has ever opened her archives to collaborate on a music video. Donatella said of the collaboration:

Lady Gaga premiered her latest music video last night on So You Think You Can Dance (or was supposed to, and it apparently got cut off or something? I don't watch that show). Regardless, it's all over the internet today. There is something weirdly '80s/low-budget/tame about the stripped down video, but what really separates it from past Gaga videos is the lack of outfit changes--in fact, there are none--Gaga wears the same revealing studded black leather vintage Versace number throughout. Granted, it is a pretty special piece--we have it confirmed, and are surprised to hear, that this is the first time Donatella has ever opened her archives to collaborate on a music video. Donatella said of the collaboration:

I am greatly honored that Lady Gaga chose to wear a Versace Vintage look throughout her 'Edge of Glory' video. I am a great fan of hers and I believe that my brother Gianni would have appreciated her talent. Like him, Lady Gaga is unafraid to push boundaries and she has created an original vocabulary by merging fashion, music, theatre and art. For me, this video represents a wonderful tribute to anyone who is unafraid to take chances.

Lately, Gaga has been telling everyone about her obsession with vintage Versace and has been wearing nothing but pieces from the late designer's archives, so clearly the collaboration extends somewhat beyond this video.

Before he passed, Gianni was also a fan and friend of Madonna (who starred in Versace campaigns in 1995 and 2005), so there's that shocking Madonna-Gaga comparison. But, could this mean an endorsement deal is in the works for the fame monster? Or that Versace is planning to re-release old pieces? We are told by Versace's PR that Donatella and Gaga are just "true fans of each other" and the collaboration was "organic and based on their mutual respect." Still, you never know. What do you think of the video and Gaga's vintage Versace moment?