Fashion News Roundup: Annie Leibovitz for Nike, FHM Apologizes to Andrej Pejic and a Dry Shampoo Website

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Annie Leibovitz Shoots Nike Women's Ad: The Nike Make Yourself campaign started last year as a girl power type promotion for women's athleticism and sportswear; this year, they tapped Leibovitz's recognizable epic photography for the ads, which star several female athletes including Maria Shirapova, dancer Sofia Boutella, and surfer Laura Enever. {WWD}

Jill Abramson Named New York Times Executive Editor: Abramson has been managing editor since 2003 and is now, with today's replacement of Bill Keller, the first ever female executive editor of the newspaper. {NYTimes}

FHM Apologizes to Andrej Pejic: The men's mag named the gender bending model the 98th Sexiest Woman... but also called him 'thing' in a truly insensitive bit of copy. The piece has since been taken down and an apology was issued, although it's honestly a little pathetic given the offense. {Styleite}

Burberry Isn't As Web-Savvy As It Thinks It Is: L2, a digital think tank, did a studying ranking fashion, beauty, spirits, jewelry, and auto luxury brands according to who uses Facebook best. Surprisingly, Burberry, usually regarded as the most tech-y of the fashion brands, fell in at #49; though it has the most fans (6.5 million!) the criteria found them to be less user-friendly than other brands. {Financial Times}

Balenciaga and YSL Joining Legion of SoHo Stores: Yesterday we reported that Stella McCartney is moving her flagship to Soho; soon enough she'll be met by fellow PPR brands Balenciaga, who will set up on Mercer St, and YSL, who will be down the block from McCartney on Greene St. No word on when exactly, but leases have been signed. {WWD}

Finally, A Site Devoted To Dry Shampoo: Haircare website Lock & Mane is launching an offshoot, dryshampoo.com, that will sell literally nothing but its namesake from brands like Orlando Pita and Jonathan. Give me your tired, your too-lazy-to-shower, your sticky locks wracked by summer humidity. {Racked}