First Look: Versace for Kids

It's official: Today's luxury brands should not only boast accessories, fragrance, and home goods collections, they must also outfit their clients' children. This explains the launch of Young Versace, a new range of kids' clothes from Donatella and co. The line was launched Thursday at Pitti Bimbio, the trade show for baby clothes. So, what's it look like? if you're expecting lots of gold lamé and lycra, think again. The styles, made for newborns through 12 years, are quite sweet, with plenty of pastels. There's an Alice in Wonderland-themed print on onesies and dresses, plus tiered skirts emblazoned with white, yellow, and pink micro-orchids. (If you are looking for a bit of bling, there's a Swarovski crystal-studded baby bottle. Seriously.)
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It's official: Today's luxury brands should not only boast accessories, fragrance, and home goods collections, they must also outfit their clients' children. This explains the launch of Young Versace, a new range of kids' clothes from Donatella and co. The line was launched Thursday at Pitti Bimbio, the trade show for baby clothes. So, what's it look like? if you're expecting lots of gold lamé and lycra, think again. The styles, made for newborns through 12 years, are quite sweet, with plenty of pastels. There's an Alice in Wonderland-themed print on onesies and dresses, plus tiered skirts emblazoned with white, yellow, and pink micro-orchids. (If you are looking for a bit of bling, there's a Swarovski crystal-studded baby bottle. Seriously.)
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It's official: Today's luxury brands should not only boast accessories, fragrance, and home goods collections, they must also outfit their clients' children. This explains the launch of Young Versace, a new range of kids' clothes from Donatella and co. The line was launched Thursday at Pitti Bimbio, the trade show for baby clothes.

So, what's it look like? if you're expecting lots of gold lamé and lycra, think again. The styles, made for newborns through 12 years, are quite sweet, with plenty of pastels. There's an Alice in Wonderland-themed print on onesies and dresses, plus tiered skirts emblazoned with white, yellow, and pink micro-orchids. (If you are looking for a bit of bling, there's a Swarovski crystal-studded baby bottle. Seriously.)

And we love the scene set up at Pitti--which you can peep in the gallery below--particularly the Medusa-headed lollipops.

The collection hits stores next spring--can't wait to see this look book.