Franca Sozzani Actually Loves Bloggers

Vogue Italia editor Franca Sozzani seems to have a lot of opinions about, well, everything, but she's had a lot to say on the subject of bloggers lately, some of which has been a tad contradictory. She dug herself into a little bit of a hole in January when she ranted on her own, um, blog on Vogue Italia's site, about how bloggers were an "epidemic" who "don’t hold a real importance in the business." She was quick to dig herself out of said hole when influential blogger Liberty London Girl gave her the chance in a recent--and very interesting--interview at an event at Harvey Nichols. It was part of "Vogue Experiences," a series of events with panels and discussions where young creatives show up to get advice and network. Despite the aforementioned rant, Franca seemed to have no idea why people think she dislikes bloggers:
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Vogue Italia editor Franca Sozzani seems to have a lot of opinions about, well, everything, but she's had a lot to say on the subject of bloggers lately, some of which has been a tad contradictory. She dug herself into a little bit of a hole in January when she ranted on her own, um, blog on Vogue Italia's site, about how bloggers were an "epidemic" who "don’t hold a real importance in the business." She was quick to dig herself out of said hole when influential blogger Liberty London Girl gave her the chance in a recent--and very interesting--interview at an event at Harvey Nichols. It was part of "Vogue Experiences," a series of events with panels and discussions where young creatives show up to get advice and network. Despite the aforementioned rant, Franca seemed to have no idea why people think she dislikes bloggers:
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Vogue Italia editor Franca Sozzani seems to have a lot of opinions about, well, everything, but she's had a lot to say on the subject of bloggers lately, some of which has been a tad contradictory.

She dug herself into a little bit of a hole in January when she ranted on her own, um, blog on Vogue Italia's site, about how bloggers were an "epidemic" who "don’t hold a real importance in the business."

She was quick to dig herself out of said hole when influential blogger Liberty London Girl gave her the chance in a recent--and very interesting--interview at an event at Harvey Nichols. It was part of "Vogue Experiences," a series of events with panels and discussions where young creatives show up to get advice and network. Despite the aforementioned rant, Franca seemed to have no idea why people think she dislikes bloggers: "They all attack me because ‘I don’t like bloggers’. It’s not true at all: l love the bloggers. In the morning I read blogs. I look at bloggers in any fields. Blogs can be used in a very creative way and it is very inspiring for us to read blogs from different countries, different mentalities, different vision. It’s very important."

She continued, “I love bloggers when they talk about fashion, events, people and this way it is very clean, not like on magazines (where we) know the politics of a situation, what we have to do, what not to do."

When addressing her criticism of blogging, she is much more careful than she was in her original rant: “When someone has the freedom [of expression they should] use it in the best way. You have to keep the distance from the people who want to use the blog to talk in a bad way about other people or stupid people or to be mean or uninformed. [Bblogging] is a responsibility. Use it well."

Check out the rest of Sasha Wilkins' interview with the verbose editor, in which she talked more about the "Vogue Experience," here.